Marketing Genius from Maple Creative


Marketing tips, observations & philosophy, plus a few rants and random musings - from those who practice, preach and teach marketing, research, advertising, public relations and business strategy.

Thursday, November 17, 2005

RHS - New Pandemic Coming to America

No, it's not the bird flu. It is Retired Husband Syndrome. Have you heard of it?

I had not, until I read about it via Marti Barletta. Marti spotted this coming trend and explained it on her blog, Trendsightings. I had the pleasure to meet Marti Barletta last December at a Tom Peters gathering. She is smart, cool and visionary ... she gets what's going on in the world around us.

Retired Husband Syndrome is a product of the life-stage of the Baby Boomers. With the Boomers, America has tons of husbands, many of whom are retired or retiring. What does this mean for Baby Boom couples, especially women Boomers? It means lifestyle adjustment for Boomer couples, but there may be a silver lining in a new wave of volunteerism. Find out more on Marti's blog.


Post a Comment

<< Home